FSV Mainz 05 and Mewa Team Up for a Historic Arena Renaming

In a heartfelt embrace of tradition and innovation, the Bundesliga team FSV Mainz 05 has proudly announced the extension of their partnership with Mewa, ensuring that their stadium will continue to bear the name MEWA Arena until 2031. This decision, unveiled just before a thrilling match, marks yet another milestone in the esteemed collaboration with MEWA, a celebrated company in textile management since its founding in 1908.

A Place of Pride

The MEWA Arena has been the heartbeat of Mainz since its grand opening in 2011. Nestled in Rhineland-Palatinate, Germany, this multipurpose stadium stands ready to welcome 34,000 fans, each match day pulsating with energy and excitement.

Unveiled During a Thrill

As noted by our reliable sources, this remarkable announcement came just moments before a heated matchup between FSV Mainz 05 and VfL Wolfsburg, an encounter that concluded in a well-fought draw. The arena, with its towering presence, continued to echo the roars of passionate supporters, underlining its role as a fortress for the Mainz 05 squad.

A Decade of Shared Values

Speaking on the extended partnership, Jochen Röttgermann, Director of Marketing and Sales at FSV Mainz 05, eloquently highlighted the shared ethos that binds MEWA and Mainz: team spirit, sustainability, and youth development. This alignment has forged a robust foundation, allowing both entities not only to elevate their brand presence but to also nurture talent through the Mainz 05 Youth Academy (NLZ) and women’s soccer team involvement.

The Future Beckons

With foresight and commitment, MEWA has extended the arena naming rights well in advance. As stated in Coliseum Global Sports Venue Alliance, this strategic move not only reinforces their brand communication in Germany but also showcases the seamless blend of sportsmanship with corporate identity, creating a lasting impact on fans and the football world at large.

A Celebrated Partnership

Mewa, headquartered in Wiesbaden and a cherished icon as one of Germany’s Brands of the Century, continues to exemplify excellence in textile management. This partnership, dating back to 2013, now stretches far beyond the pitch, encompassing the vibrant culture and spirit of Mainz.

With every match, the MEWA Arena stands as a testament to a partnership that will continue to interweave tradition, passion, and innovation for years to come, resonating with fans and marking the very essence of sports’ enduring legacy.