How My Place Hotels Is Reshaping the Industry Through Franchisee Bonds
Every visionary brand in the hospitality sector knows that at the heart of growth lies a foundational element: relationships. For My Place Hotels of America, this truth shines brightly as its beacon, propelling the brand forward even amidst challenges like the evolving post-pandemic landscape. As stated in LODGING Magazine, their profound bond with franchisees is the canvas upon which their success story is painted.
The Relationship Blueprint
Ryan Rivett, co-founder and CEO of My Place Hotels, eloquently sketches out the architecture of these relationships. With insights into the delicate crafting of a model that benefits both franchisees and guests, Rivett emphasizes striking a balance as central to their philosophy. This approach sees them ushering innovative room types and designs, meticulously assessing impacts on guests and operators.
Adaptive Offerings: Less is More
Flexibility within simplicity has become My Place’s hallmark. Rivett narrates how years of guest feedback and focus groups led to a revelation: guests crave flexibility more than specificity. The design language is kept minimalistic yet impactful, allowing franchisees to handcraft business plans that align uniquely with My Place’s streamlined approach.
Personal Engagement: Beyond Business
Shaping these robust franchisee dynamics requires personal engagement—a value Matt Campbell, the company’s COO, revisits with warmth. Inviting franchisees to their Aberdeen headquarters fosters an environment of trust and openness. This personal touch transforms transactional relationships into meaningful collaborations, a fact underscored by Campbell’s open-line policy.
Collaborative Future Vision
The spirit of collaboration is not just a principle but a practice at My Place. Regular, direct communications—an opportunity not always afforded by other franchisors—illustrate this ethos. Rivett’s reflections highlight a culture where franchisees transition from distant partners to integral team members in a shared mission. This seamlessly collaborative model not only strengthens bonds but fosters innovation in the extended-stay segment.
Expanding Horizons
The horizon for My Place Hotels gleams with ambition. Rivett reveals aspirations of a 15 percent expansion for 2025 and beyond, as the brand navigates evolving industry trends and dynamic revenue models. As a pioneering frontrunner in the competitive extended-stay market, My Place aims not just to grow but to lead, fueled by their steadfast commitment to relationships.
In a world where business often overlooks human connections, My Place Hotels stands out as a shining example of what happens when true partnership drives strategy. “`
