How Social Media is Shaping Peru's 2026 Elections
The upcoming general elections in Peru are set to unfold in a landscape heavily influenced by digital platforms. Exploring the profound role that social media plays, it’s not just about connection but also shaping political movements and voter engagement. This is more evident as Generation Z steps into the spotlight, wielding an influence that could sway election outcomes significantly.
Generation Z: The Digital Native Voters
A significant portion of Peru’s electorate is comprised of Generation Z, individuals who have grown in tandem with digital breakthroughs. Nearly 2.5 million new voters are expected to cast their ballots, shaping the future of Peru in unprecedented ways. According to Agencia de Noticias Andina, social media emerges as their primary source of information, underscoring the platforms’ pivotal impact.
The Role of Digital Platforms
Access to the internet in Peru surpasses 80%, making digital campaigns indispensable. Yet, as Digital Law expert Erick Iriarte stresses, “a like isn’t a vote.” Politicians must blend traditional campaigning with digital strategies, ensuring a holistic approach to winning hearts—and votes.
Social Media: Complement or Core?
Jose Naupari, an expert in electoral matters, observes that while social media alone may not crown electoral victors, it is crucial for visibility—especially in tight congressional races. Here, even a handful of votes could tip the balance, with digital presence often acting as a tiebreaker.
Expanding the Voter Base
Proposals to lower the voting age to 17 or even 16 reflect an acknowledgment of young people’s evolving role. As Carmen Velarde of Reniec highlights, allowing youths to vote is a “pre-citizenship practice” that primes them for active societal participation.
Targeting the Audience
Different social media platforms cater to distinct audiences. While X (formerly Twitter) targets press dissemination, Instagram and TikTok appeal to younger audiences. Parties also utilize messaging apps like WhatsApp to directly convey political agendas, tailoring communication to resonate with diverse demographics.
The 2026 elections in Peru will showcase how digital integration can redefine political landscapes. This is more than a trend—it’s the future of political engagement.
