How 'Staples Rock' Became Orleans' Social Media Gem of Summer
The Accidental Attraction
In the spring of 2025, Orleans Marketplace on Route 6A unearthed its newest celebrity—Staples Rock. Discovered during typical sewer work, this massive boulder was unearthed and has since become the area’s accidental attraction, taking the social media world by storm.
Unearthing the Unexpected
What began as a mundane excavation turned into a cause for celebration. Janice Otis of Cape Cod Brokerage, who owns the shopping plaza, shared her joy and decision to preserve the rock. “I’m a rock person,” she admits, hinting at a personal connection to this unlikely star. Against practical advice, Otis chose to make it the centerpiece of the parking lot rather than demolish it.
Social Media Sensation
Once “Staples Rock” emerged, it gained online notoriety faster than any marketing team could dream. According to Cape Cod Chronicle, social media turned this stone into a viral sensation, with inventive spins and playful recreations circulating online. From clever Photoshops to unofficial tours, the rock now fuel both digital creativity and foot traffic.
A Community Unites with Humor
Local businesses have embraced the fad, with establishments like the Yardarm creating themed drinks such as “The Rock.” It’s a fad that even Staples employees find boosts business, while nearby shop owners like Kelly Lungo see the humor and camaraderie of this quirky situation. “It’s just so stupid that it’s funny,” admits Lungo, whose own picture atop the rock aligns with the joyous absurdity.
The Future of Staples Rock
While the iconic rock currently lacks plaques or fanfare, discussions of a formal naming ceremony and even a “rock” concert have been floated by Otis. She marvels at how this unplanned icon has brought the community together, shining a positive light on Orleans.
A simple rock, now Orleans’ pride, continues to capture imaginations and inspires smiles across the community. The unexpected joy gives a refreshing pause amidst the frenetic pace of daily life, proving that sometimes the simplest stories bring the greatest amusement.
