12 Jun 2025 2 min read

iKala's Kolr Revolutionizes Marketing with Threads Integration and AI Quizzes

In the bustling world of social media, the newly acclaimed platform Threads is swiftly capturing the world’s attention. Amidst this excitement, iKala has announced a groundbreaking update to their influencer marketing platform, Kolr. Effective since May 27, 2025, Kolr has intelligently integrated Threads data, expanding its reach over six major social media platforms, including Facebook, Instagram, YouTube, TikTok, X (Twitter), and now, the highly popular Threads.

To mark this significant update, Kolr has also released an engaging Threads MBTI social personality quiz game. Available in multiple languages, this AI-powered quiz uses Kolr’s advanced technology to delve into user interaction patterns on Threads, offering a fascinating glimpse into their “hidden online personas.”

The Threads Effect: New Horizons for Brands

Sega, CEO of iKala, expressed, “Threads’ rapid rise to fame presents unique opportunities and challenges for brands. Through Kolr’s Threads data integration and the release of our playfully inventive AI personality quiz, we aim to solidify bonds between brands and their audiences.”

Kolr is set to reshape brands’ social marketing strategies by leveraging Threads’ distinct social atmosphere, unlocking interactive opportunities and market potential.

Kolr’s Cutting-Edge AI: A Game Changer for Brands

Precise Targeting and Engagement

Kolr’s innovation is built on three core AI technologies, each designed to enhance brand growth. Its sophisticated targeting technology eradicates the guesswork, matching brands with perfectly-suited influencers by predicting content trends and audience preferences based on 278 influencer categories.

Trend Anticipation

Through continuous AI learning, Kolr maintains an up-to-date analysis of influencer styles and popular themes, arming brands with intelligence needed to stay ahead of social media trends and competitors alike. According to PR Newswire, this positions Kolr as an integral strategic tool for modern brands.

Expanding Potential with Threads

Kolr’s AI capabilities now extend to Threads, increasing the platform’s influencer database by 33%. This integration allows brands to explore Threads’ vibrant influencer ecosystem, previously hard to access, setting a new benchmark for social media marketing.

Overcoming Marketing Challenges with Kolr AI

The latest update from Kolr effectively addresses the typical pain points faced in influencer marketing:

Navigating Influencer Selection: Kolr AI empowers brands with powerful filters and deep insights, effortlessly locating promising influencers, particularly within the untapped realms of Threads.
Assessing Influencer Impact: With transparent performance metrics, Kolr offers a data-driven assessment of an influencer’s marketing potential, ensuring marketing funds are spent judiciously.
Streamlining Competitive Intelligence: Automating market intelligence, Kolr AI provides real-time competitor analysis and one-click strategy report generation, boosting brands’ ability to respond swiftly and strategically in the marketplace.

About iKala

Operating in over 190 countries, iKala’s mission is to infuse AI competencies into business practices, thereby optimizing efficiency and customer engagement. Their solutions support over 1,000 enterprises, including formidable Fortune 500 companies, propelling them towards successful business transformation.

iKala continues to redefine influencer marketing with Kolr, leading the industry into a smarter, more connected future. For more information, visit: Kolr or iKala.

Let’s unlock the power of Threads together!