Indian Celebrities Toast to Success with Premium Alcohol Ventures
In recent years, the sway of Indian stars has extended beyond the confines of film and fashion, reaching into the lucrative realm of premium alcohol. Far from mere endorsements, these celebrities are rolling up their sleeves to craft, curate, and co-create brands that resonate with their unique styles and identities.
Vivek Oberoi’s Artisanal Adventure
In a bold entrepreneurial leap, Bollywood actor Vivek Oberoi has invested in Rutland Square Spirits Ltd. This Scottish company stands out for its innovative infusion of oolong white tea with traditional spirits, a blend that celebrates the rich cultural tapestry of India and Scotland. This venture is not merely about owning a stake but a passionate dive into the artistry of distillation.
The Khan Legacy: D’YAVOL’s Stylish Spirits
Arguably one of the most high-profile entries, Shah Rukh Khan and Aryan Khan’s D’YAVOL brand spans both high-end fashion and premium spirits. Known for offerings like their D’YAVOL Inception vodka and whisky, the brand mixes sleek design with rich flavors, quickly setting a new standard in both industries.
The Bold Glenwalk: Sanjay Dutt’s Signature Spirit
Sanjay Dutt, with his signature rugged charm, has brought to life The Glenwalk, a blended Scotch whisky acclaimed for its deep flavor profile. Its explosive success in Maharashtra, marked by selling 300,000 bottles soon after launch, underscores the actor’s winning formula of quality and charisma.
Loca Loka: Traditional Meets Trendy
Rana Daggubati and music maestro Anirudh Ravichander, alongside Harsha Vadlamudi, have crafted Loca Loka, a tequila brand that keeps one foot in Mexican tradition while embracing Indian flavors. Since its launch, Loca Loka has already began to shake up international markets, from the US to Southeast Asia.
Pioneering Brew: Danny Denzongpa’s Yuksom Breweries
Long before celebrity-branded alcohol became trendy, Danny Denzongpa established Yuksom Breweries in 1987. His range, including the beloved Himalayan Blue beer, leverages pure spring water with distinctive flavors, crafting a loyal following across the country.
As highlighted in these ventures, Indian celebrities are not just shaping what their fans drink, but how indulgence and style are experienced, turning the premium alco-bev sector into a playground of innovation and luxury. According to Storyboard18, this new business landscape is as effervescent as the spirits themselves.
