Lace and Comfort Redefine Fashion: Underwear Becomes Outerwear for Gen Z
The fashion world is undergoing a fascinating transformation as the lines between underwear and outerwear blur, creating a trend where comfort and individuality take center stage. The phenomenon is driven by Generation Z, who demands both style and ease in their clothing choices. According to E-Land World, this shift has resulted in a staggering tenfold increase in sales for Evelyn’s homeware from January to July this year. This trend is not just about traditional underwear, but about creating a new identity where revealing undergarments are worn with pride and flair.
Embracing the Natural High Teen Collection
Evelyn, a renowned women’s underwear brand, attributes this success to the launch of its “Natural High Teen Collection.” This line is particularly appealing to Gen Z, who effortlessly blend the lines of inner and outerwear. Featuring lace, frills, and floral motifs on everything from cardigans to skirts, this collection embodies the current fashion ethos. An E-Land official notes that while past designs leaned towards sensuality, today’s focus is on practicality and comfort, reshaping how underwear is perceived.
Celebrity Style and the Rise of Underwear as Fashion
Celebrities like Black Pink’s Rosé and Ive’s Jang Won-young have played pivotal roles in popularizing this trend, often seen sporting lace camisoles and baby T-shirts with confidence. The visible underwear aesthetic, initially a bold statement, is now embraced as mainstream fashion. Moreover, international influences have accelerated this shift, with brands like Brandy Melville offering tiny, soft, and stretchy tops that cater to a wide range of body types.
Global Trends and Designer Influence
The trend doesn’t stop at casual wear. On runways around the world, luxury powerhouses such as Miu Miu and Loewe have embraced this aesthetic, incorporating boxer shorts and trunk panties into their collections. Meanwhile, global icons like Kendall Jenner and Bella Hadid are frequently spotted styling men’s trunks with oversized shirts and chic sneakers, further cementing underwear’s role as essential, outer fashion.
The Fashion Industry’s Evolution
What began as a simple desire for comfort has sparked a revolution in style, transcending its former role of invisibility to become a statement of individuality. As noted by industry experts, consumers now view these items not just as functional undergarments but as versatile styling staples that highlight personal flair while maintaining comfort. This movement, deeply rooted in the values of youth culture, shows no signs of fading, hinting at a promising future for both the industry and the clothing that defines it.
According to 매일경제, these emerging trends are not only redefining fashion but also reshaping consumer perspectives on what constitutes everyday attire. As this trend continues to grow, it offers a vibrant and innovative horizon for fashion enthusiasts around the world.
