Unlocking the Mystery: Why Everyone's Talking About 'Parasocial' in 2025!
The Cambridge Dictionaries’ word of 2025, ‘parasocial,’ delves into the evolving relationships humans form with artificial intelligence (AI) and other one-sided connections. This term is not just an entry in the dictionary; it reflects the changing dynamics of human interaction. In this thought-provoking piece, Ian MacRae, Communications Lead for the BPS’s Division of Occupational Psychology, unravels the psychological intricacies of parasocial relationships in modern times.
Parasocial Relationships: More Than Meets the Eye
A parasocial relationship is a one-sided affair, where one party forms an emotional bond that isn’t reciprocated. In particular, this term often describes the relationship people have with AI chatbots. While chatbots can mimic human language, the feelings and intimacy these interactions create are devoid of true emotional reciprocity. The allure of these connections, however, taps into fundamental human social desires, making them a fascinating subject of study.
Balancing the Pros and Cons
Delving into the pros, parasocial relationships often serve as healthy channels for exploring thoughts and emotions. They help individuals situate themselves in the world, inspired by accomplishments or personalities, even if the parties never meet. For instance, one might feel connected with long-deceased authors or their characters. These relationships pose no threat as long as they don’t overshadow genuine human connections or hinder the ability to cultivate friendships in the real world.
When Concern Creeps In
The challenge arises when parasocial relationships consume a person’s daily life. If these connections dominate actions, overshadow reciprocal relationships, or interfere with personal goal-setting and empathy, problems may surface. A heavy reliance on AI for emotional comfort may stunt one’s ability to navigate human relationships’ complexities or resolve conflicts.
Privacy in the Digital Age
One cannot overlook the data privacy concerns associated with parasocial interactions involving chatbots. Many users unknowingly share data used to train large language models (LLMs). Despite purchasing plans for business or personal use, user data may still be exploited for training purposes or even become subject to legal disclosures. As MacRae notes, the safety of storing data digitally remains questionable, echoing recent instances of breaches and unauthorized exposures.
Ian MacRae from the BPS’s Division of Occupational Psychology provides vital perspectives on this evolving topic. This exploration into ‘parasocial’ highlights the complex web of technology, privacy, and human emotions that define our current and future social landscapes. As stated in British Psychological Society, understanding these dynamics will be crucial in navigating the changes AI brings to personal and professional realms.
